The Mummy Style Diaries: Sharing The Realities of Mum Life.
Meet Jess AKA The Mummy Style Diary, a style-conscious mother of two girls based in Nottinghamshire, using her Instagram as a way to document the realities of Mum Life whilst proving that you don’t have to lose your sense of style just because you’ve had babies!
TELL THE READERS ABOUT THE BACKGROUND AND THEME OF YOUR CONTENT?
'I started my Instagram back in 2012 as a creative escape from my job in the motor trade. I had studied fashion at college and was obsessed with putting outfits together and trying out new things and loved that I could share my outfits with other likeminded people on a little app! Over the years my page has changed and evolved a lot. I have documented two pregnancies, breastfeeding two babies & how my style has had to adapt to it all. Quick, simple & effective is key when you’re busy cleaning porridge off the walls and wrestling babies down for their nap of a morning!'
DO YOU HAVE ANY ADVICE FOR THE READERS ON BALANCING LIFE AND CONTENT, ESPECIALLY MOTHERHOOD?
'Balancing ‘Mum Life’ whilst trying to create content and grow your page can be tricky but, as with most things when you have two children, planning ahead can help a lot! Plan your outfits for the week ahead just like you’d plan your meals! Utilise nap times to condense content creation indoors, and make a note on your phone of backdrops you spot whilst out driving or walking around, then you’re never stuck for ideas where to shoot your outfits. Also, when you have those days where you’re really feeling yourself - take double the amount of photos and bank them to post at a later date if you have nothing new to post!'
CAN YOU GIVE EXAMPLES OF THE TECHNIQUES INTO HOW YOU CREATE CONTENT AND AESTHETIC, IN AND OUT OF LOCKDOWN?
'At the minute I’m really into a bright & airy feed with minimal ‘effects’. I don’t actually own a proper camera & always use the camera on my iPhone 11 (TIP: make sure your camera is set to 4K in settings, as apple automatically set it to 1080p as a default!) I sometimes like to use the whitening tools on Facetune to brighten up any backdrops or make certain colours ‘pop’, then my go-to presets are always Tezza! 9/10 I will use the Vintage filter as I love how rich it makes the colours. When you tend to use the same filter you’ll find that your page begins to display a theme and look more coercive. Have a play around with a few different self-timer camera apps and see which you like the best. I use Photo Timer+ by Moby Pixel as I like how the photos save into their own folder on the app itself and you don’t have to dive between that and your camera roll. During the lockdown, I’ve enjoyed using my bedroom window for any close-up photos as it has the best light in the afternoon and I like that the curtain creates a neutral backdrop. I do own a ring light but prefer natural light way more. Out of lockdown, I always use a tripod to get my outfit shots. I got mine from amazon and it really is the first thing you’re going to need if you want to start taking your own pictures. Until you get to this point, don’t feel bad asking people to take your photo! They’ll feel like they had a hand in helping you and that’s always a nice feeling. Oh and don’t lose your focus if you see people walking passed looking at you whilst you’re doing your thing, you’ll eventually learn to ignore them!'
PLEASE GIVE THE READERS SKINCARE AND STYLE RECOMMENDATIONS AND TIPS.
'Skincare is something I’ve only recently begun to learn about. I was really lucky as a teenager and had perfect skin, then in my early twenties it began to get worse and I never really took the time to learn about the products I was using and why they weren’t helping my skin. Fast forward to now, I’m about to hit 30 and my skin is the best it’s ever been because I have educated myself and found what works for me. The first thing I would recommend investing in is a cleansing device.
Your hands just will not be able to deep clean your skin - just like you use an electric toothbrush over a manual one, it’s the same principle! If your skin isn’t clean, the leftover makeup, oil, pollutants from the environment, dead skin cells etc will really speed up the ageing process.And not to mention: Breakouts! I use the ageLOC LumiSpa and couldn’t live without it! Secondly, adding a vitamin c serum before your daytime moisturiser is a good way to brighten your skin, as well as helping to reduce any scarring. Remember to choose a day cream with SPF, and apply it every day! I like to use a salicylic acid product before my night cream/oil. I also like to use a hyaluronic acid spray throughout the day to keep my skin hydrated! Again; quick, simple & effective! If this ain’t the motto of a Mum I don’t know what is! Style-wise, the only advice I would ever give is if you like it, wear it!'
WHERE DO YOU WANT YOUR CONTENT CREATION TO GO IN THE FUTURE?
'In the future, I’d love to include more of my daughters Poppy & Delilah in my content and do more ‘Mummy & Me’ styling session type things. I really love what Brittany Xavier & her daughter Jayden do on Instagram & TikTok. Poppy already has an eye for her own style and she’s only 5, imagine what she’ll be like at 16! Until then, I really want to provide a positive online space right at the intersection of Fashion & Motherhood, where people can come to be inspired & informed (and sometimes have a moan about how their kids are driving them crazy!) Come follow along!' If you want to be further inspired by Jessica follow her Instagram @themummystylediaries.